Prada’s “Real Fantasies” video lookbook

Looking into the future while referencing the past: it’s a concept Prada has built an empire on, and the latest instalment in the brand’s Real Fantasies lookbook series crystallises the notion.

The video presents an alternative reality, set in mysterious surroundings that could easily be straight out of a 1960s sci-fi flick were it not for the unmistakable presence of the autumn/winter 2012 collection.

Anna Dello Russo Takes a “Fashion Shower” for H&M

Did you know that former Vogue Italia fashion editor and current Vogue Japan fashion director/editor-at-large Anna Dello Russo collaborated with H&M on an accessories line that’s due out this fall? Don’t worry, if you didn’t that’s totally cool; the Swedish fast-fashion giant has accounted for this possibility and provided you with this super batty video for a song Dello Russo made with DJ Emiliano Pepe promoting the line.

“Fashion Shower” features the fashion journalist bopping around in a tight-as-hell black PVC minidress, throwing out quotes like “Fashion is a declaration of your own freedom” and “Take your muse to dance. Fashion love music.” Dello Russo never quite explains what a “fashion shower” is, but watching the video we get the impression that it involves buying a bunch of her accessories from H&M this October and then pouring them over yourself in the bathtub.

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Fashion Cares 25th Anniversary Ad Campaign

The Fashion Cares 25th Anniversary ad campaign celebrates a huge milestone for this organization. Filled with bokeh lights blurring in the background and sparkling barely-there outfits, the images themselves look like celebratory fireworks, which is certainly appropriate. Incredibly stylish, if in more of a theatrical way than a practical one, the campaign acts as the beacon this charitable company has become for many.

Shot by Toronto- and New York-based photographer Chris Nicholls with creative direction by Phillip Ing, the Fashion Cares 25th Anniversary ad campaign stars model Tara Gill and and male model Dane. The body art was created by makeup artist Melissa Gibson. The Toronto-based HIV and AIDS awareness organization’s event is set to be held on Sunday, September 9th, 2012.

Lady Gaga’s Teasers For New ‘Fame’ Fragrance

Lady Gaga has released two netherworld-chic teaser clips for her debut fragrance “Fame” that has us a little gag-happy. After tweeting the creepy, nude promotional image for “Fame” last month, the clips elaborate on the theme of her playing the nefarious ruler of the land along with the fleshy land itself. Straddling the borders of art couture and just plain weirdness? Yep, just how Gaga likes it.

Stav Strashko, Androgynous Model, Struts In Bikini In New Toyota Commercial

Car companies often use bikini-clad models to sell their product. But rarely do you see men in bikinis strutting their stuff for mega brands — and Toyota is here to change that.

The Japanese car company cast Stav Strashko, a stunning male model, for its latest commercial for the Auris (known stateside as a Corolla). The video clip, above, begins with classic commercial conventions: long-haired blonde model walks sultrily towards the car in a string bikini… until the end, when it becomes clear that Stav’s got less cleavage than your average swimsuit model. Surprise!

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Lanvin Fall 2012 Window Display “Splash”

In yet another swift window dressing move, Lanvin presents its new Splash installation, shockingly showcasing its Fall 2012 collection . This stop-you-in-your-tracks visual display is “awash with bursts of colors, fountains of paint, and bodies in motion,” states the trailblazing maison.

In contrast to its previous, decidedly softer Birds of Paradise display, this fresh setup deftly uses color as a tool to deliver its a dramatic shock factor. Tones of of rich emerald green, raspberry red, and bluebird blue are splashed over mannequins in not-often-seen contorted positions, for a combination that definitely makes a scene.

Lady Gaga “Fame” perfume video

Lady Gaga’s new perfume, a black eau de parfum called Fame, has its own Steven Klein-directed trailer, filled with ebony liquid, crazy hats, nearly-naked men, some S&M touches and little people crawling all over Gaga’s nude body (just like in the print ad). While it’s pretty terrifying as far as perfume commercials go, the whole thing is signature Gaga — there’s nothing here we haven’t seen before.

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Altewaisaome A/W 12 campaign

Altewaisaome A/W 12 campaign “Feelings” modeled by Ida Dyberg.

Makeup Artist: Anya de Tobon, Art Director: Jakob Hysén Hedberg

SOURCE Models

Ryan McGinley for Edun AW12 Film

Ryan McGinley spoke about his campaign for Edun A/W12, which blurs art and commerce in the slipstream of his ‘Animals’ photographic series, telling: “Birds are wild and unpredictable creatures, very beautiful, but at the same time you always have a little sense of the danger because they are so much larger and more powerful than you might think. Occasionally they would fly away from the set and we would all just have to be patient and wait for them to return to work.”

We now premiere the complementary film, featuring the barn owl, peregrine falcon and other birds of prey interacting with models Grace Bol, Miles McMillan and Dazed’s July issue cover girl Zen Sevastyanova.

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Lane Crawford Fall 2012 by Nick Knight

Chinese supermodels Ming Xi, Xiao Wen and Wang Xiao pose in front of photographer Nick Knight‘s camera for Lane Crawford‘s Fall 2012 fashion campaign. These dark haired beauties are covered from head to toe in dark romantic ensembles by designers Balenciaga, Alexander Wang, Givenchy, Lanvin and Yves Saint Laurent.

Intense shadows contrast with the porcelain skin of these slender divas. Each frame displays the models being seemingly swept away as movement and blurred effects are emphasized in this simple yet effective photo feature. Minute spurts of color stand out against the deep tones.

New Chanel “Obsession” Video

After viewing Chanel’s new “Obsession” video featuring model and Lagerfeld muse, Edie Campbell, we’ve been happily hitting the replay button all afternoon. Directed by contemporary artist Cyrille de Vignemont, the short ad takes exhausted visual tropes of fashion — multiple mirrors, androgyny, a black-and-white palette — and somehow make them feel all shiny and new again. Moreover, we love an ad that gives us a good think. Angel vs. devil? Bipolar chic? Falling in love with oneself? We’ll let you decide.

Nicki Minaj, Jeremy Scott, Sky Ferreira and 2NE1 Star In New Adidas Campaign

Addias is no stranger to hip-hop. Their marriage dates back to the genre’s infancy with legendary Queens MCs Run-DMC rapping about “My Addidas.” Recently the sneaker brand recruited another superstar from the borough, Nicki Minaj, to appear in their latest adidas Originals commercial. The new spot also features Big Sean, Chicago Bulls player Derrick Rose, Sky Ferreira, K-Pop group 2NE1, and Kids These Days all sporting their own creative, colorful and original style. In the ad, we’re taken to all corners of the world, while marching to the soundtrack of Nicki Minaj’s “Masquerade”

SOURCE MTV
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UU Uniqlo Undercover Ad Campaign

Is that a giant bumblebee playing the cello? Yes. Yes it is.

The final installment of Jun Takahashi’s UU Uniqlo Undercover capsule is on its way, and in addition to a fall collection that promises to rework Uniqlo’sHeat-Tech and Ultra Light Down outerwear and revamp the N-3B arctic military coat, you can expect bugs—giant ones that play string instruments. The collection arrives in all US Uniqlos on August 31, but the ads in all their surreal glory, are here now. See the full campaign after the jump, or see all the men’s, women’s, and children’s pieces (sans bugs) on the retailer’s Pinterest page.

SOURCE Racked
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Tony Ward for Sergio K’s SS13 campaign

Tony Ward poses for Terry Richardson for Sergio K’s SS 13 campagin

SOURCE Models