The Fashion Cares 25th Anniversary ad campaign celebrates a huge milestone for this organization. Filled with bokeh lights blurring in the background and sparkling barely-there outfits, the images themselves look like celebratory fireworks, which is certainly appropriate. Incredibly stylish, if in more of a theatrical way than a practical one, the campaign acts as the beacon this charitable company has become for many.
Shot by Toronto- and New York-based photographer Chris Nicholls with creative direction by Phillip Ing, the Fashion Cares 25th Anniversary ad campaign stars model Tara Gill and and male model Dane. The body art was created by makeup artist Melissa Gibson. The Toronto-based HIV and AIDS awareness organization’s event is set to be held on Sunday, September 9th, 2012.